TL;DR: If you’ve ever desired you could examine the inventors you date, and/or dudes you know who tends to make great dates, like you review restaurants, subsequently Lulu is going to make all of your current hopes and dreams be realized. Since first-ever software for women, Lulu is using lead in this market, helping ladies make smarter relationship decisions and guys become better daters.
From Amazon to Yelp, we’re in a global in which everyone loves to examine things. Everybody else are unable to wait to talk about their particular opinion about their latest meal or even the finally apartment they lived-in, but what regarding the most recent man they continued a romantic date with?
Really Lulu is the perfect outlet for performing exactly that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually a private social media that gives women the opportunity to speed the guys they date, suggest date-worthy guys and show personal experiences with millions of different like-minded ladies.
Chong and Schwartz got the concept for Lulu after Chong had an unforgettable all-girls brunch experience. From changing stories about professions to valentine’s ideas, she desired she could bottle that sense of camaraderie and place it to good usage.
In 2013, that sight became possible by means of Lulu, a place where women can feel secure whenever speaking about their love schedules.
Director of advertising Deborah Singer mentioned this has been quite a while coming for an app similar to this on the market, especially with referrals becoming very popular in other aspects of life.
“Women today get tips about all things in their particular lifeâ¦ and yet do not get strategies for anything as essential as connections and dates,” she mentioned. “We think that’s a really vital region for females becoming updated and also information [about] in order to really make smarter choices on their own.”
Should it be rating males they will have eliminated aside with, recommending top-quality guys to other users or generating buddy connections, Lulu makes a critical effect.
“i do believe we are bringing a brand new information layer to your matchmaking area,” Singer said. “Dating is something it doesn’t have that information level, and then we see ourselves as providing more details to this business.”
Lulu stands apart from other programs because Chong and Schwartz, including everybody regarding team, try to let their own personalities shine through, offering down that sense of talking with an extremely great sweetheart.
Relating to Singer, Lulu is particularly prominent among college ladies, who’re in another internet dating planet and so are interested in female buddies to visit for recommendations towards guys they may be meeting on university.
Lulu also places the privacy and protection of the users 1st. The app uses Twitter to verify sex, get older (no-one under 17 is actually permitted to join) and pals groups.
In will, Lulu permitted dudes to begin making use of the application if they happened to be into getting assessed.
Male customers can easily see their as a whole score and which hashtags women can be making use of to describe them, like “#AlwaysHappy” or “#WearsEdHardy.”
But they may also access information that displays just how ladies position all of them on traits instance humor, kissing skills and more.
Lulu’s editorial team even gives guys skilled posts that offer internet dating advice for the certain specific areas they want improvement in.
Females can ask the guys their particular opinions on multiple subjects, such as rectal intercourse or creating dedication.
Up until now over one million men have accompanied, with the average analysis getting a seven, many actually look at the app 3 x on a daily basis.
“We saw that there had been a genuine appetite from guys to type of get statistics by what women had been saying about all of them,” Singer said. “our very own goal is always to really help dudes boost. Exactly like you would use Google statistics on your own web site to enhance it, this might be method of Google statistics for guys.”
Unlike websites like Yelp or TripAdvisor, Lulu doesn’t allow ladies to create available opinions in their ratings.
Women can be given multiple-choice options whenever reviewing the men alongside females can agree or disagree with all the analysis, which Singer mentioned promotes a positive atmosphere additionally keeps the reviews from getting needlessly mean.
“we are rating men and women â we are rating dudes. We understand that this is actually a painful and sensitive and provocative thing to-be performing, and in addition we might like to do it in a thoughtful method along with a constructive way,” she said. “We heard through the very beginning from women that they didn’t wish to be an integral part of some thing mean, so we chose this style would maintain that ecosystem.”
Lulu uses that same structure in the foreseeable future whenever increasing for other popular verticals like beauty, vacation or business.
“We would like to go to a place where women are coming to Lulu and it’s style of their unique major place to go for getting details from other females,” Singer mentioned. “we are actually centered on this product and continuing to build strategies to assist females share further acquire suggestions.”
So if you’re ready to release your girl chat, grab Lulu (free-of-charge!) from inside the application Store or Google Gamble.